Recupel vzw

Year after year the number of WEEE appliances collected is on the rise since our creation in 2001. Ensuring a consistent collection increase is also increasingly challenging given the fact that most appliances are smaller and/or weigh less today than they once did, meaning we need to collect more appliances to improve our collection results....

Year after year the number of WEEE appliances collected is on the rise since our creation in 2001. Ensuring a consistent collection increase is also increasingly challenging given the fact that most appliances are smaller and/or weigh less today than they once did, meaning we need to collect more appliances to improve our collection results. 2016 was an absolute record, with more than 32 million devices collected, compared to less than 10 million in the first years.

High customer awareness is good but not enough. Easy access to collection facilities is key in order to keep on improving the collection results. In 2014, the “RecyclePoint” project was started: the introduction of a new type of collection boxes for lamps and small devices to be placed before-the-counter in, for example, retail and DIY shops. In...

High customer awareness is good but not enough. Easy access to collection facilities is key in order to keep on improving the collection results. In 2014, the “RecyclePoint” project was started: the introduction of a new type of collection boxes for lamps and small devices to be placed before-the-counter in, for example, retail and DIY shops. In 2016, they helped increase the collection of lamps and small appliances by 20% (in number of devices).

The Recupel system requires 100 to 120 e-waste transports throughout Belgium every day. To optimize these, Recupel created a custom-fit software, “OptiWEEE”, that every morning calculates the most efficient routes for all transports. This allowed Recupel to decrease the transport costs by 10%, and consequently to decrease the amount of...

The Recupel system requires 100 to 120 e-waste transports throughout Belgium every day. To optimize these, Recupel created a custom-fit software, “OptiWEEE”, that every morning calculates the most efficient routes for all transports. This allowed Recupel to decrease the transport costs by 10%, and consequently to decrease the amount of kilometers driven to reach the same result. As such, OptiWEEE was a cost and environmental win-win.

Over the years, Recupel reached an “excellent awareness” level of brand recognition with more than 95% of the population. This brand recognition is a positive one, in the sense that the brand is automatically associated with the key activity of the organization, recycling. The positive reputation Recupel earned over the years greatly helps the...

Over the years, Recupel reached an “excellent awareness” level of brand recognition with more than 95% of the population. This brand recognition is a positive one, in the sense that the brand is automatically associated with the key activity of the organization, recycling. The positive reputation Recupel earned over the years greatly helps the success of its awareness campaigns, and building on that reputation will allow further